Poster for Apple's new "Underdogs" promo

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Now that the public betas are out, even more people are customizing their iPhones, iPads, and to an extent, their Macs. Plus as app developers start exploiting Apple's new features, Apple is looking to expand its ads with famous chumbox advertiser Taboola — and there's a new "Underdogs" video.

Even as Apple has done exceptionally well for Emmy nominations this week, it has continued to produce tremendous videos. One is even frightening as it follows security cameras turning into something from Daphne Du Maurier and Alfred Hitchock's "The Birds," while the other is joyous as we rejoin "The Underdogs."

But in between videos, Apple has finally issued the first public beta of iOS 18, iPadOS 18, and macOS Sequoia. That means even more people are testing it, which means even more people are getting to try out all of the homescreen and app customizations — which means even more people having strong opinions about what does and does not work.

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