A selection of Roku streaming devices and 4K smart TVs are getting limited-time price drops ahead of Prime Day 2024. The Roku deals went live today and will be available through July 20--assuming none of the discounted devices sell out.

We've collected all the early Prime Day Roku deals into the lists below. If you're curious about what else is on sale, be sure to check out all the early Prime Day deals at Amazon and keep tabs on GameSpot's Prime Day hub for the latest discounts going live between now and Prime Day on July 16 and 17.

You can also save big on devices from Roku's biggest competitor, the Amazon Fire TV lineup. Most notably, you can get the Fire TV Stick 4K for $25 (was $50) or the Fire TV Stick 4K Max for $35 (was $60). These deals are especially timely since both models of the Fire TV Stick 4K just received Xbox Cloud Gaming support. Game Pass Ultimate subscribers can now stream cloud-supported Xbox games with a Fire Stick.

Roku Streaming device deals

Starting with the streaming devices, you can grab the high-end Roku Ultra for $80 (was $100). The Ultra is a 4K streaming set-top box that boasts the fastest specs of Roku's streamer lineup. If you want something a bit simpler that still has 4K capabilities, the Streaming Stick 4K is just $30 (was $50). You can also pick up the Roku Streambar SE for $80 (down from $100), which is a soundbar combined with a built-in Roku streamer. Or maybe it's a Roku streamer with a soundbar inside it?

These are just a few of the many Roku streaming devices on sale. Check out the list below for more.

• Roku Express -- $18 ($30)
• Roku Express 4K Pro -- $35 ($50)
• Roku Express 4K+ -- $28 ($40)
• Roku Streambar SE -- $80 ($100)
• Roku Streaming Stick 4K -- $30 ($50)
• Roku Ultra -- $80 ($100)

Roku TV deals

While Roku streaming devices are great if you already own a 4K TV, those looking to upgrade to a 4K smart TV should consider one of the select RokuTVs on sale. Each one of the below models is a 4K QLED that runs on the RokuTV OS, which integrates all the streaming capabilities of a Roku streaming device directly into the TV. The cheapest model is this 65-inch Plus Series RokuTV for $500 (was $598), while the highest-end option on sale is the 75-inch Pro Series RokuTV for $1500 (normally $1698). Check the links below for more RokuTV discounts.

• RokuTV Plus Series 4K QLED
  • 65-inch -- $500 ($598)
• RokuTV Pro Series 4K QLED
  • 55-Inch -- $800 ($898)
  • 65-Inch -- $100 ($1198)
  • 75-Inch -- $1500 ($1698)

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