After a more than $80 billion market value wipeout since last January, Meituan on Wednesday spent $51 million (HK$399 million) on its first share buyback since it listed in Hong Kong, in a bid to support investor confidence in the company’s resilience amid fierce competition in a local life sector replete with fresh entrants.

Why it matters: Meituan’s first share buyback since going public more than five years ago comes after executives warned of a slowdown in its main takeaway business in the fourth quarter and as Douyin, China’s TikTok sibling, swoops into its business segments. 

Details: The food delivery service provider bought back a total of 5.63 million Class B shares, costing an average of HK$71.07 each, according to its latest filings. Meituan’s stock price responded by rising 5.4% today in Hong Kong.

• Meituan announced in late November that it planned to repurchase shares on the open market beginning Dec. 1, anticipating a total buyback of up to $1 billion in the near future.
• Last year, the firm’s Hong Kong-listed stock slumped by more than half and dropped 82% from its 2021 peak. The trading price is unlikely to return to this peak in the short term as investors worry about ever tighter competition from ByteDance-owned Douyin.
• CEO Wang Xing, however, said in the firm’s latest earnings call that he believed Meituan was “undervalued at the current share price,” expressing confidence about the business he co-founded’s “long-term growth and value.”
• As of Sept. 30, Meituan held cash and cash equivalents of RMB 25.1 billion, its quarterly results showed.
• Meituan has yet to achieve consistent quarterly profitability, but like other Chinese tech companies, it is also seeking to expand business outside of mainland China, an endeavor which is still at the “investment stage,” according to Wang. Meituan’s sister app KeeTa has risen to become the second-largest food delivery platform in Hong Kong since its launch in May.

Context: Besides Meituan, China’s most valuable tech firms including Alibaba and Tencent have exhibited a downward trend in share price that has lost them hundreds of billions of dollars since their peak around 2021. Alibaba and Tencent conducted record buybacks last year, with e-commerce giant Alibaba repurchasing $9.5 billion of ordinary shares, and WeChat owner Tencent spending a total of HK$48.429 billion on buybacks in the same period, meaning the latter topped the Hong Kong stock market’s repurchase list.