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Kobe Bryant hosts a Kobe A.D. event at MAMA Gallery in Nov. 2016. Getty Images

Nike has stopped selling Kobe Bryant merchandise on their website to prevent resellers from profiting on the NBA legend’s death, a report said.

When shoppers search for Bryant’s products on the Nike website, they’re now directed to a statement from the company about the star’s death.

The decision to pull the merchandise off the digital sale rack was made to thwart buyers who will likely resell the gear at a higher price, ESPN reported, citing company sources.

Bryant and his 13-year-old daughter Gianna were killed along with seven other people when the helicopter they were flying in crashed near Los Angeles in California.

In the statement on their website, Nike called the five-time NBA champion “one of the greatest athletes of his generation.”

“We extend our deepest sympathies to those closest to Kobe, especially his family and friends,” the company wrote.

“He was a beloved member of the Nike family. We will miss him greatly. Mamba Forever,” they added.