Qualcomm’s annual Hawaiian press event to announce its products for the coming year is happening. It‘s there in part because Qualcomm needs something equally convenient for Asian and American attendees and also because the company probably is still smarting from the reaction to its absolutely bonkers attempt to make CES its big annual keynote in 2013 (if you don’t know what I am referring to, you absolutely should click).
As I briefly mentioned yesterday, the main thing that strikes me this year is how much more real it seems. Qualcomm is like Intel in one regard: it is several steps removed from being able to directly deliver consumer products, so it has to resort to big promises it can’t actually directly make happen.
Last year’s event was a perfect example: the 5G demos on site turned out to be a big dud, my colleague Sean Hollister reported. A year later and we have real 5G rollouts in the US and actual 5G phones for sale. I would have put even odds that neither would have happened. Much of it is still more hype than reality, but the reality is there. Verizon’s coverage maps show that it exists on a few street corners in major cities. Which, technically, is real 5G if you can find it. Ahem.
T-Mobile really has rolled 5G out across much of the US with its more expansive spectrum, but there are precious few phones that support it — and we won’t really know whether it’s significantly different from LTE until more phones do.
That’s where Qualcomm comes in. It is promising that the Snapdragon 865 will bring 5G, camera, and gaming improvements. That processor doesn’t have an integrated modem at all, and the conventional wisdom is that everybody who makes Android phones will just opt to use Qualcomm’s new 5G modem with it. iPhones will also have 5G “as fast as we can,” according to Qualcomm’s CEO.
Which means that next year we should have broader releases of phones that support 5G, plus networks that actually provide it. 5G is happening, but despite years of buildup and hype I still couldn’t tell you what it’s actually going to mean to the average consumer. And I still believe anybody who says they can tell you is likely trying to sell you something. It’s 5G, they’re trying to sell you 5G.
Beyond working with Qualcomm’s new 5G modem, the 865 is important for purely Android-focused technical reasons. (There is a long digression about how Intel was pushed out of the 5G modem business and had to sell to Apple that goes here, but that’s a rant for another time.) Chaim Gartenberg laid out some of the key details:
As expected, there’s a new ISP (image signal processor), the Spectra 480. Qualcomm’s big spec here is that the Spectra 480 supports “2 gigapixels per second” speeds, which it says enables a host of new photography features.
Phones with a Snapdragon 865 will be able to shoot 200-megapixel photos, capture 8K video, and shoot 960 fps slow-motion video at 720p resolution. Additionally, the new processor will support video capture with Dolby Vision HDR, a first for mobile devices.
Of course, all that requires phone manufacturers to actually meet Qualcomm with the camera hardware to shoot those kinds of pictures and videos, but the Snapdragon 865 at least lays the groundwork by supporting these features right out of the box.
So that’s the chip for every flagship Android phone, one I’m sure will be pretty good and I’m double sure will pale in comparison to the capabilities of whatever A-series processor Apple puts out for its iOS devices next year. So it has always been and so it will continue be.
I think that Qualcomm’s efforts to elevate the midrange Android chips are much more exciting than what it’s doing on its flagship chip. So I’m going to be paying much more attention to the Snapdragon 765 chip, which could usher in the first affordable 5G phones.
I know this is naive, but here I go anyway: I hope 2020 is the year when people stop assuming the fastest processor with the most features is the best one. There are different chips for different situations. We don’t argue over screen sizes, pixel density, or megapixels anymore. We understand that the bigger number doesn’t directly translate to the better experience.
In theory, anyway. In practice, some of these midrange processors end up being real dogs. I’m optimistic this one won’t be, but we’ll obviously have to wait to see.
Maybe the upcoming Motorola Razr will help turn us away from the overemphasis on phone processor speeds. It’s a high-end device, no doubt, but it has a mid-range chip inside it. The Razr has a clear and well-justified reason for using a slower chip: thinness and battery life. If the actual experience of the phone is good, I don’t think that chip will be a knock against it. We shouldn’t expect the Razr to outperform a 6-inch-plus Android slabphone, just like you wouldn’t expect an ultralight laptop to outperform a gaming laptop.
Trading raw horsepower almost nobody uses for battery life is a deal I think a lot of people will be willing to make.
In fact, it’s possible that the Snapdragon 765 will enable better 5G experiences than phones with the 865. That’s because, unlike the Snapdragon 865, the 765 has a less powerful X52 modem. It’s capable of lower speeds (maxing out at 3.7 Gbps, instead of the 7 Gbps the X55 is theoretically capable of). But it has a big advantage: that 5G modem is integrated directly in the 765 chipset, meaning it should offer improved power efficiency (and, therefore, battery life) than the X55, which is its own separate chip.
We’ve been through this cycle of trying to minimize the focus on processor cycles (sorry) before. There’s even a catchphrase for it: the megahertz myth. That PC-centric context doesn’t strictly apply to phones, but the general idea is the same.
Qualcomm and carriers and phone makers are going to be excited to push 5G harder than ever in the next year because they will actually have real 5G things to sell you. Bully for them. For you, though, the thing to be excited about is that more affordable phones are going to be better than they’ve ever been.
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