Disney+ has a hit on its hands with its streaming platform exclusive, The Mandalorian. The series following the mysterious bounty hunting Mandalorian and his new charge, Baby Yoda, has successfully connected with Star Wars fans, with the fanbase clamoring for Disney to release merchandise of The Child ahead of the holidays.
The show’s popularity has even seen it pull ahead of other shows like Stranger Things, Westworld and Dr. Who.
According to Parrot Analytics -- a leader in data research for television and streaming platforms -- it only took seven days for The Mandalorian to showcase how in-demand it is, while only three episodes into its first season.
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Since launching, demand for the show in the United States is 298% ahead of CBS All Access’ Star Trek: Discovery compared to its seventh day rating following its Season 2 premiere; 175% ahead of HBO’s Westworld based on its seven day rating after its Season 2 debut; 72.3% ahead of BBC’s Doctor Who’s Series 11 premiere and 69.8% ahead of Netflix’s Stranger Things on the seventh day after its Season 2 release.
Parrot Analytics also provided information based on four days after The Mandalorian's release. Even compared to eagerly-anticipated Netflix and Amazon Prime shows, The Mandalorian still pulled ahead compared to its competition. It was 58.7% ahead of Amazon Prime’s Good Omens; 35.8% of The Umbrella Academy; 15% ahead of When They See Us and 11.5% in front of The Dark Crystal: Age of Resistance.
Disney+ releases new episodes of The Mandalorian every week, with experts estimating that these numbers will continue to grow as the show continues.
Created by Jon Favreau, The Mandalorian stars Pedro Pascal, Gina Carano, Carl Weathers, Giancarlo Esposito, Emily Swallow, Omid Abtahi, Werner Herzog and Nick Nolte. The first three episodes are streaming now on Disney+
(via Forbes)
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