Actor Godfrey Gao died after suffering an apparent heart attack on the set of a TV show in China. He was 35.

The Taiwanese-Canadian model and actor was filming a sports reality show in the eastern Chinese city of Ningbo on Wednesday when he collapsed. His agency, JetStar Entertainment, confirmed his death on its official Facebook page.

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According to the agency, the 35-year-old was filming “Chase Me,” a Chinese variety series, when he reportedly fell while running. He was then rushed to a hospital where he was pronounced dead.

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In this August 12, 2013, file photo, actor Godfrey Gao arrives at the world premiere of "The Mortal Instruments: City of Bones" at the ArcLight Cinerama Dome in Los Angeles. Gao has passed away while on set from an apparent heart attack.

The Taiwan-born Gao initially rose to fame by becoming the first Asian male model for the luxury brand Louis Vuitton. He acted in numerous television dramas and movies, including a role in the Hollywood film “The Mortal Instruments: City of Bones.”

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His body will be transported Wednesday to Taipei, Taiwan’s capital.

The Associated Press contributed to this report.