President Donald Trump and first lady Melania Trump walk up the steps of Air Force One at Andrews Air Force Base on Tuesday. | Susan Walsh/AP Photo
Goodbye, New York. Hello, Florida.
That’ll be part of President Donald Trump’s mantra as he returns to the Sunshine State for a campaign rally in the city of Sunrise, before starting his Thanksgiving break at his private club, Mar-a-Lago.
Trump has long made the classic snowbird journey from New York to Florida in the winter, with the typical Palm Beach social season spanning from Thanksgiving to Easter.
This trip also marks his first official campaign visit as a permanent resident of Florida — a move partly designed to lower his taxes and partly to give the finger to New York, a city where he remains deeply unpopular among left-leaning voters — not to mention the city’s top political and legal officials who keep launching investigations into him and trying to track down his tax returns.
“His take is that since Bill de Blasio became mayor, it’s just not the same place with the crime and taxes and just the trash on the streets,” said a Republican close to the White House. “He has had enough of it, having built important projects and paid millions of dollars in taxes there — just the lack of appreciation.”
Trump, a native New Yorker who dominated the city’s social scene and plastered his name on buildings across its skyline, made a “declaration of domicile” on Oct. 31, meaning his Florida home will now be his permanent residence. On Twitter, the president said he will “cherish New York and the people of New York,” but said he made the decision to save “millions” in taxes. Florida does not have a state inheritance or income tax. The president also suggested the move would save his ego from a New York bruising, too.
“I have been treated very badly by the political leaders of both the city and state,” Trump tweeted. “Few have been treated worse.”
Trump’s Palm Beach fans, like Carol Brophy, a member of the Trumpettes who plans to attend Thanksgiving at Mar-a-Lago, say it’s a chance for the president to escape and “veg out” away from the scrutiny of Washington or New York.
“I think this is where he belongs, because I don't think people in New York understand him or treat him well. Here we get him,” Brophy said. “The people don't like the traffic every time he comes down, so I'm sure a lot of people will complain about that but most of us who love and support him feel that aggravation is nothing compared to what he has been through.”
Spending lots of time in Florida in the upcoming year also gives Trump the chance to cement his ties to a state crucial to his reelection. He won Florida by roughly 110,000 votes in 2016, carrying the state’s more rural areas while Hillary Clinton dominated the vote in cities such as Miami, Tallahassee, Orlando, Tampa and Jacksonville. The Tuesday night rally is in Sunrise, a part of Broward County — which Clinton overwhelmingly won in 2016.
While one Trump campaign official said the team is feeling confident about its Florida prospects in 2020, the campaign is not taking any state for granted.
“I think it does help and we’re proud that Florida has its second president after Andrew Jackson,” said Brian Ballard, Trump’s former lobbyist in Florida and a Florida Republican fundraiser. “He’s always seemed like a Floridian and now it’s official. It’s not only good for the campaign, but good for the state of Florida.”
“As a Floridian, it helps makes the case for appropriations, programs, whether it’s Lake Okeechobee, transportation, or education, having that relationship as the home state of a sitting president — especially with his relationship with Gov. DeSantis — only helps,” Ballard added.
The rally on Tuesday night will focus heavily on registering new voters both inside and outside the BB&T Center.
A campaign official declined to say how many Trump supporters had signed up to attend the rally but promised the arena would end up filled. The campaign is holding one of its large all-day events before the rally featuring live music, food trucks and a number of interviews with Trump surrogates. Republican Rep. Matt Gaetz of Florida is expected to attend, said a senior administration official, along with Vice President Mike Pence as Trump’s introducer.
“Holding the rally is a twofer. The president gets to go home, and the campaign can shore up the base a bit,” said a second Republican close to the White House. “The campaign is feeling good about Florida. You don’t have a lot of suburban voters in Florida, and he’s stronger and more resilient in that state.”
After the rally, the president — who has been consumed by a House impeachment investigation he calls yet another “witch hunt” — will retreat to Mar-a-Lago’s gilded setting for a long Thanksgiving weekend.
In prior years on Thanksgiving, the president has made phone calls to troops abroad before joining family and club guests for a Thanksgiving buffet that includes turkey and casseroles — and caviar.
Away from the demands of the West Wing, the president typically spends his time in Palm Beach playing golf with celebrities and friends at his nearby golf club, working and watching television, and socializing with an array of guests that have included Fox News hosts like Sean Hannity and club members like Marvel Entertainment Chairman Ike Perlmutter. Whether it’s Mar-a-Lago or his Bedminster club in New Jersey, the president likes to hobnob with club members and bask in his celebrity when stopping by unannounced at charity events and weddings.
That doesn’t mean Trump’s constant presence this winter in Florida will make the social scene smooth. One frequent Mar-a-Lago guest said Trump’s presence has made everything so political that most charity events are now held at the Breakers, another luxury venue in town.
“If they’re Trump supporters, they've alienated the liberals. It’s a whole big mess trying to navigate the season,” the frequent Mar-a-Lago guest added. “It’s the charity boards back in New York that are saying, ‘We receive money from Democrats, too, and they won't write a check if it’s at Mar-a-Lago.’”