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Family is one of the most important things in most people’s lives, across cultures and geographies. Yet, the idea that family can be motivational at work has been overlooked. Instead, in the past, family has been mostly seen as competing with work for an employee’s finite resources, like their time and energy. A large body of research on work-family conflict drew on this notion and illustrated how work and family domains create conflicting demands and interfere with one another. And yet, there’s another growing body of research that finds that family can play a role in motivation at work, boosting employees’ performance and inspiring them to do their best. This article focuses on that body of research, and discusses how organizations that embrace family at work stand to benefit from attracting and retaining employees who are highly motivated and engaged.

Tennis star Serena Williams recently unveiled her next endeavor after leaving the courts behind: her new brand, Wyn Beauty. Like the decision to retire from tennis to focus on family, Williams’ choice to focus on beauty is a family affair. As Williams put it: “Motherhood has allowed me to look at beauty through the eyes of my daughter, Olympia. We’re always experimenting with makeup together, and I think about how these moments will be part of both of our beauty journeys… I also hope my daughters see how many different passions I have — from tennis to beauty — and learn that they can lead dynamic careers and lives across their many interests.”