Influencers on X are monetizing misinformation about conflicts in the Middle East, leveraging the platform's contentious policies that researchers say prioritize engagement over accuracy.

Since Elon Musk's turbulent 2022 acquisition of X, formerly Twitter, the site has restored thousands of once-banned accounts and introduced a paid verification system that critics say has boosted conspiracy theorists.

X also rolled out an ad revenue-sharing program for verified users, who often peddle hateful and false information to profit from the platform.

"Cynical pay-for-play controversialists today deliberately induce anger for engagement to game Musk's platform into giving them more visibility, and therefore more revenue for their views," Imran Ahmed, chief executive of the Center for Countering Digital Hate (CCDH), told AFP.

X has seen a tsunami of falsehoods about the ongoing war between Israel and the Palestinian militant group Hamas, fueled partly by prominent US influencers such as Jackson Hinkle, who last month falsely claimed a video showed Iran bombing American military bases in Iraq.

The incendiary post came amid widespread concerns about a wider conflagration in the Middle East.

Using a reverse image search, AFP fact-checkers found the video actually depicted an attack in Iraq's Kurdistan region.

In another provocative post debunked by AFP, Hinkle wrongly claimed that Yemen had declared "war with Israel" in support of the Palestinians.

While Yemen's Huthi rebels have targeted Israel with missiles and drones, neither they nor the country's internationally recognized government has formally declared war.

'Topsy-turvy'

In addition to raising tens of thousands of dollars on crowdfunding sites, Hinkle offers "premium content" to subscribers on X for $3 per month.

"Your support helps me continue exposing the Deep State after I was banned & demonetized by YouTube, Twitch, PayPal & Venmo," his appeal says.

When reached by AFP, Hinkle—whose false posts have garnered millions of views—refused to say how much revenue he was generating on X, instead criticizing coverage of the wars in Ukraine and the Middle East.

Hinkle makes at least $3,000 a month from paid subscribers, according to a rough CCDH estimate based on the engagement data of his subscriber-only posts.

Last August, Hinkle disclosed on X that he also earned $1,693 through the ad revenue-sharing scheme, while complaining that other users with smaller engagement were getting bigger payouts.

Britain-based creator Sulaiman Ahmed and Danish physician Anastasia Maria Loupis—both of whom AFP has repeatedly fact-checked for war-related misinformation—are also reaping the benefits of X's verification and paid subscriber programs.

Neither responded to requests for comment.

CCDH's Ahmed said Musk has "created a topsy-turvy platform on which authoritative sources struggle to be heard above the noise—while liars and hate actors are put on a pedestal, generating revenue for themselves and the platform."

X did not respond to AFP's request for comment.

© 2024 AFP