Google has laid off hundreds of employees working on its hardware, voice assistance and engineering teams as part of cost-cutting measures.

The cuts come as Google looks towards "responsibly investing in our company's biggest priorities and the significant opportunities ahead," the company said in a statement.

"Some teams are continuing to make these kinds of organizational changes, which include some role eliminations globally," it said.

Google earlier said it was eliminating a few hundred roles, with most of the impact on its augmented reality hardware team.

The cuts follow pledges by executives of Google and its parent company Alphabet to reduce costs. A year ago, Google said it would lay off 12,000 employees or around 6% of its workforce.

Google is not the only technology company cutting back. In the past year, Meta—the parent company of Facebook—has slashed more than 20,000 jobs to reassure investors. Meta's stock price gained about 178% in 2023.

Earlier this week, Amazon laid off hundreds of employees in its Prime Video and studios units. It also will lay off about 500 employees who work on its livestreaming platform Twitch.

Google is currently locked in a fierce rivalry with Microsoft as both firms strive to lead in the artificial intelligence domain.

Microsoft has stepped up its artificial intelligence offerings to rival Google's. In September introduced a Copilot feature that incorporates artificial intelligence into products like search engine Bing, browser Edge as well as Windows for its corporate customers.

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